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Have you been the victim of hurtful and untrue comments online? We are here to help.
In this matter, we acted for the claimant which was a farm. The defendant was a photographer who requested to use the site to take pictures for families who had booked for her services. A dispute arose between the parties due to the fact that the defendant requested that the site be closed during her time using the site so as to prevent other people’s children from appearing in her images. The claimant informed the defendant that they could not close the site for two days exclusively for her.
Following this conversation, and unknown to the claimant, the defendant proceeded to create a marketing campaign for a two-day photo shoot at the claimant’s farm and used the claimant’s name, its address, their brand and invited guests to eat in the restaurant, browse the shop and explore the site. The Defendant also made several posts on Facebook advertising this. The claimant contacted the defendant and sent a letter to the defendant in order to seek for this gap to be rectified and to find an amicable resolution to the matter, but this was not successful. The defendant then proceeded to make several false and defamatory statements about the claimant on the defendant’s Business Facebook Page.
We sent a robust letter before action to the defendant and engaged in without prejudice discussions with the defendant and were able to bring the matter to closure.
State the precise nature of the defamation
Request the immediate removal of the material from all internet locations in which it appears
Indicate our intention to instigate legal proceedings if our requests are not met
What is defamation?
What if the words were said to me?